There is no doubt that it is time plastic shopping bags went the way of the dinosaur – and it's going to take every single one of us to do our bit. If you're one of those people who have a dozen reusable, recycled green bags sitting in the kitchen at home and always forget to take them with you when you go shopping – it's time to get yourself a Keychain Utility Bag.

Following the theory that your keys are something you always have with you, simply attach your Keychain Utility Bag to your keys and you will always have your own bag ready to go when you drop in to pick up a few things at the supermarket on the way home.

Not only does the Keychain Utility Bag expand into a great shopping bag, which can actually hold the weight of an adult (although we're presuming that you yourself probably can't, so chances are you'll never have to find out) – it's also a whole lot more stylish than your average portable bag! So much so, you can use it as a trendy school bag or beach bag – and remember, it fits on the end of your keys!

Available in blue, red and yellow – the cool design sees the storage pouch affixed to the bag, so it wont get lost and you can transform it simply from pouch to funky bag in a jiffy! So you don't have to forego fashion for a smaller carbon footprint.

The Keychain Utility Bag is your key to greener shopping!

Product dimensions (packed): 8(H) x 4.5(W) cm / 3.1(H) x 1.8(W) inches.
Product dimensions (unpacked): 36(H) x 46(W) cm / 14.2(H) x 18.1(W) inches.

The Keychain Utility Bag is made from tough Nylon Siliconised Cordura.

The tiny packed size fits easily onto a keyring with a specially designed snap tab or tucks in a purse or in a jacket pocket, so you're more likely to have one with you when you need it.

The storage pouch is sewn into the bag, so you won't lose it.

• Weight: 46 grams (1.6 oz)
• Volume: 25 litres (6.5 gallons)
• Load: 130 kg (285 lbs)
• Stitching: Bar tack reinforced stitching on all stress points