Although time is something we never seem to have enough of these days, you can now keep track of those important moments in life in a wonderfully novel way. The Lifetimer clock face is surrounded by a collection of buttons relating to different aspects of your life, such as your next holiday, your next tea break, your birthday, the time you knock off from work, even the last time you "got lucky".

Simply pressing any of these buttons will give you the number of hours, minutes and seconds you've got left (or that have passed) 'til the event happens. Press, and it's only seven minutes and twenty seconds to your coffee break; press, and you've been in your current relationship for two years, three months, six days, ten hours, four minutes and twelve seconds, etc etc.

It's a brilliant idea and great fun - in fact it's quite amazing how much time you can waste by simply pressing the buttons to see how much time you're wasting. Watch the seconds left 'til you can go home from work tick away (backwards of course), or the days since you last had some "quality time" with someone add depressingly up.

The Lifetimer - possibly the most interesting and interactive clock ever invented. It's time you got one.

Features:

• The Lifetimer keeps track of the important things in life, counting up or down to momentous events like 'home time'.
• The Lifetimer counts the days until your Birthday, Christmas, next holiday, lunch hour, home time, the weekend and the event of your choice.
• The Lifetimer times how long it has been since you started your job, began your relationship, etc.
• An option to set the clock to 12 or 24 hour clock.
• A stopwatch function.
• The calendar stretches up to the year 2050.
• The Lifetimer is an interactive little thing, pinging away with date reminders and scrolling messages across its back-lit LCD screen.
• Ergonomically designed.
• Powered with 2 x AAA batteries (included).
• Size: 8.5 x 9.4 x 8.5 cm.